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SportsMark Get Exclusive Rights to America’s Cup Hospitality Sales.

[cleeng_content id="156377588" description="99 cents or 10,000 hours. Become an expert for less than a dollar. We do the hard work so you don't have to." price="0.99" referral="0.1"]The America’s Cup...

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Fidelity Joins ACWS Sponsor List for Newport Event.

The first year of the America’s Cup World Series will end in the middle of the year in Newport. [cleeng_content id="669326211" description="99 cents or 10,000 hours. Become an expert for less than a...

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Lexus Becomes America’s Cup Sponsor

The America’s Cup has been slowly ticking off their official partner categories, and the latest deal to be announced is the Official Vehicle for the 34th edition of the event. Lexus will join brands...

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America’s Cup Spectator Experiences for Everyone.

The America’s Cup continues to slice and dice the sailing sponsorship pie into thinner and thinner pieces. The good news about the most recent announcement is that the visitor experience will be...

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Charles Schwab Joins America’s Cup List of Sponsors.

Now that the America’s Cup deadlines have passed and the teams are known, potential sponsors have a much better idea of how the 34th edition will look on San Francisco Bay, and with the arrival of the...

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ACEA says Change of Plans is ‘For the Fans’

Some sailing salesmen say that the America’s Cup is worth as much to a host city as the Winter Olympics or the Rugby World Cup. That, rather bold, claim is based on an even cycle that lasts many years,...

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America’s Cup To Use Radio to Advertise to Fans.

The America’s Cup and Clear Channel have arranged a partnership to promote the event to radio listeners. It’s one thing to try and reach new audiences with new technologies like social media, but there...

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AC World Series Put on the Back-Burner.

Three weeks ago, when our attention was diverted from the America’s Cup by turkey, Santa and other seasonal distractions, the ACEA sent out a press release titled “America’s Cup World Series exceeds...

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Opera Experts to Advise ACEA… and other important news!

Stephen Barclay, CEO of the America’s Cup Event Authority (ACEA) has outlined more details of the ‘Summer of Sailing’ in San Francisco. The plans address some of our concerns about the way the...

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New Sailing Events and The Invisible Hand

During discussions at the last edition of the World Yacht Racing Forum, many delegates argued that the success or failure of new sailing designs, events and classes should be left up to the market. In...

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